Parkroyal Collection Pickering
Content Creation
Branding
Creative Concept Development
Social Strategy
For Parkroyal Collection Pickering, we undertook the challenge of reimagining the brand and social media experience as we know it.
The location for this transformative journey is Parkroyal Collection Pickering, nestled in the heart of Singapore's vibrant Central Business District.
Originally opened in 2013 by acclaimed architectural firm WOHA, this iconic hotel-in-a-garden has pioneered sustainable urban hospitality with its distinctive cascading greenery. The result? A breathtaking sanctuary where innovative eco-design meets luxurious comfort and functionality.
A branding Collaboration with The Story Labs
Parkroyal Collection Pickering showcases our ability to deliver on the creative front, thanks to our unique branding approach. Working closely with the in house marketing team, we tackled every aspect of the project to ensure a clear and impactful result.
A luxury and sophisticated brand identity.
Every image—person, space, prop, and more—was designed to create a consistent and engaging experience.
Experiences and people take center stage in this branding project. We developed creative assets to meet the luxury customer expectations.
A Destination Beyond A Luxury Hotel
Parkroyal Collection Pickering isn’t just a place where you sleep—it’s a space where you come to rest you soul, enjoy a plethora of food favorites, bath in lush greenery, and connect with a unique piece of Singapore’s Hospitality.